Now more than ever, the success of your Web site as an extension of your corporate identity depends on attracting new customers - not to mention keeping the ones you already have. So what helps set you apart? As always, interacting with your customers on an individual basis can make the difference between keeping your competitive edge and falling behind in the new economy. And Axiom gives you that competitive edge.

What is personalization?
At its most basic, personalization creates a long-lasting, one-to-one relationship with your customers. But it also does a few other things:

It puts customers "on a pedestal," enabling them to feel valued and respected

It meets customers "where they're at," and moves them forward in their relationship with you

It allows you to see your company as your customers see it

Personalization can be viewed in terms of technology - the technology that enables customers to interact with your Web site, for example, or be recognized each time they log in. At Axiom, however, we believe that personalization is not a technology, but is, instead, a paradigm - or model - for creating meaningful business-to-customer interactions online. We define personalization as connecting users with content in a personally meaningful way to create, grow, and retain online relationships.

Through personalization, you can direct unique and relevant content and messages toward a particular user (or group of users). You can also recommend products and services, streamline navigation, and generate real-time promotions and more effective ad campaigns. Using personalization, a Web solution can implement the one-to-one ebusiness paradigm that bridges cultural and logistical barriers to attract and retain your customers online.

What are the benefits of personalization?

For your company Increased share of customer revenue Improved "site revisits" Transactional choreography that turns browsers into buyers Improved customer loyalty Knowledge of your customers, partners, and users Effective ways to cross-sell and up-sell Culturally appropriate content provides global reach and local touch

For your users A site tailored to their viewing habits A site easier to use and navigate Relevant content Meaningful product recommendations A site that understands their needs A site that "acts like an old friend" A site that adapts to each user's preferences in culture, information, and presentation - making every visit meaningful

Axiom can help you:

Educate your technical and business staff in best practices for personalization

Evaluate your existing site and processes for the applicability of personalization

Create a personalization strategy

Select the right technology to implement personalization

Design, implement, and deliver a complete personalization solution

Measure the effectiveness of a personalized solution

Contact us for help with your personalization strategy that will make your customers feel special.